APRIL - 2020CONSTRUCTIONBUSINESSREVIEW.COM8By Raphael Richmond, Global Director-Compliance, Ford Motor Company [NASDAQ: AMZN]In every era, from the Model T to our future with autonomous vehicles, Ford Motor Company has had the dramatic vision to make peoples' lives better by changing the way the world moves.What's also clear is that for customers to feel good about using our products today and tomorrow, they must trust our company and trust our brand. And that trust must be built on a strong foundation of ethics.At Ford Motor Company, our brand promise is to "Go Further"-- building great products, a strong business, and a better world. When it comes to ethics, we have taken that one step further and challenged all of our employees to "Go Further--The Right Way."They have respondedFor the past seven years, Ford has had the honor of being named one of the World's Most Ethical Companies by the independent Ethisphere Institute--the only automaker on the list. One of my most important jobs at Ford is to help maintain that hard-earned culture of ethics and compliance.But with over 200,000 employees across six continents, a constantly changing global landscape, and new ethical challenges impacting our company on a seemingly daily basis, it can be a daunting challenge for our team.And for our ethical culture to be sustainable, we must provide solutions that don't just fix today's problems, but anticipate tomorrow's.EASING COMPLIANCE: EXPANDING AN ETHICAL CULTURE THROUGH TECHNOLOGYIN MYOPINION
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