NOVEMBER 2025CONSTRUCTIONBUSINESSREVIEW.COM8IN MYOPINIONMore than ever, our built environment must provide spaces that improve the occupant experience while operating at the highest performance and efficiency. Data indicates high-performance net-zero buildings secure a 3 to 7 percent higher occupancy rate, 3.5 percent higher rental rates, and 13 percent higher sales value than non-net-zero buildings. As clients increasingly prioritize healthier indoor environments, as well as energy and operational efficiency, we have a real opportunity to make a positive impact in tackling one of the major sources of emissions.Proactive PartneringIt's widely understood that the built environment represents 40% of the world's greenhouse gas emissions. Adoption of sustainable lifestyles is on the rise. Consumers are increasingly investing in responsible companies. In fact, Global Sustainability Study 2021 conducted by strategy and pricing consultancy Simon-Kucher & Partners shows sustainability as an important purchasing criterion for 61 percent of consumers in the U.S. and 60 percent globally.As we get closer to 2030, our success in achieving net-zero emissions and a carbon-neutral future will need a deeper dive into the "E" in ESG (Environmental Social and Governance) ­ three key factors when measuring sustainability and the ethical impact of an investment in a business. This means proactively engaging clients in carbon reduction strategies, including energy modeling, rebates, incentives and tax deductions that incentivize energy efficiency, as well as carbon analyses on structures and recommended alternatives. A proactive approach to net-zero ­ one that unites the owner, architect, engineer and contractor with a sustainability mindset from the project start is a fundamental first step. This is no small task given the immediate challenges of inflation, availability of labor and materials, and the lack of understanding potential financial, health and productivity benefits. In a sluggishly adaptive industry like construction, the challenge is compounded by outdated building energy codes, an excess of standardized certification programs and technologies, and inadequate incorporation of high-level sustainability goals. Every project also comes with its own set of unique circumstances that require an individualized strategy.Spend $1 Today to Save $2 TomorrowTaking inspiration from Paul Hawkins' book Drawdown, we need to take initiative to confront the challenge by reducing the environmental impact of our operations. Leveraging the power of suggestion and recommending carbon reduction strategies ­ solar energy, next gen refrigerants, insulation, water savings and low carbon intensity concrete ­ to every client, demonstrating the benefits gained and costs saved customized to client By Calvin Young, Project Executive, High Performance and Sustainable Construction, Pepper Construction GroupHIGH PERFORMANCE, HIGH IMPACTCalvin Young
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