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This article is part of Construction Business Review Insights series featuring expert contributions nominated by our subscribers and reviewed by our editorial team.

Elisa Hilseberg,  Maryland Decking | Construction Business Review | Top Decking Builders

Advanced Proctoring Service: Record and Review with Expert Assistance

Elisa Hilseberg, Vice President/Operations Manager , Maryland Decking

Operational Efficiency Leader

Editor’s Note: Enterprise leaders will recognize in this perspective how operational simplification can unlock both customer value and scalable growth in traditionally fragmented industries. This perspective underlines how standardization and process discipline are becoming strategic levers for differentiation, not just tools for efficiency.

When it comes to innovation, I believe thinking in other people's perspective is very important. Keeping this in mind, we started to think about every aspect of our process. Drawings, ordering and the customer's ease in the process of making a decision and meeting their budget.

With endless decisions to make and complexities to navigate, the process to decide on who to build your deck, how big, what you can afford, can become daunting.

All of this will become overwhelming if there is nothing to streamline it. So thinking from a customers point of view we developed our innovative Deck Packages – a solution promising simplicity, efficiency, and unbeatable value.

The customers making a decision on what type of deck should be the simplest. Once we are in person talking over all the details we want it to be simplified. We want to be the best contractor, by creating the easiest process and building the best product for our customers. We developed Deck Packages, which offer preset pricing for the most common deck sizes. By eliminating intricate pricing structures and unexpected costs, customers can simply select the package that best suits their needs and budget, making the process refreshingly straightforward.

Time is a precious commodity, especially in the midst of a home renovation project. With our Deck Packages, the process is streamlined from start to finish. Preset pricing and standardized materials bypass the time-consuming negotiations and endless decision-making typically associated with deck-building projects, allowing customers to focus their energy on bringing their vision to life.

  • Whether enhancing curb appeal or creating a welcoming outdoor oasis, Maryland Decking's Deck Packages provide a transformative solution for bringing dreams to life.

We also wanted an easy process for our staff, to help simplify the entire building process.We developed packaged material ordering for ease. When it comes to deck building, the materials can be endless and very detailed. It's not just the deck boards, framing and railings. There are hardware and other code compliance unique features. Before the materials can be ordered, a drawing has to be done as well. Drawings are not only needed for county permits, but also to layout the materials showing what is needed. We were able to streamline this as well, creating standard drawings for all of our deck packages, in the most common deck sizes.

At Maryland Decking, we understand the importance of delivering value to our customers. That's why our Deck Packages offer unparalleled value by bundling together all the necessary materials at a preset price. Customers can enjoy significant savings compared to creating custom layouts, without compromising on size, quality or craftsmanship. With our reputation for excellence, we stand out to customers and they can trust that their investment will stand the test of time.

In the end, Maryland Decking's Deck Packages exceed expectations, offering simplicity, efficiency, and value to homeowners embarking on deck-building projects. Whether enhancing curb appeal or creating a welcoming outdoor oasis, Maryland Decking's Deck Packages provide a transformative solution for bringing dreams to life. From the customer's experience, to the back end ordering and drawings, deck packages have made such a difference in our sales this year!

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