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Thank you for Subscribing to Construction Business Review Weekly Brief

A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Construction Business Review Advisory Board.

The Soriano Group

Marco A. Soriano, Chief Investment Officer

Modular Construction: Can modular construction help solve our cities' affordable housing crisis?

Marco A. Soriano

Marco A. Soriano

Modular Growth Advocate

Modular Construction Today


Most of the Departments of Housing Preservation and Development in the USA is hoping to know, or at the very least, start considering.


New Trends to Lower Costs and Half the Time. Really?


Alternatively speaking, the industry has always been changing from all perspectives with technology, but not just the integrated systems to manage inventory, but way before in pre-designing, engineering, and architectural phases. Some of the old school developers do not care much for it. But, all of the new generations taking over the industry are indeed deep learning themselves. It is about time, some of my board members at Soriano Group would say. The cost of constructions these days are insane and because of the time-period we must all account for to delivery, it changed a great deal with the original financial model in place. The truth is the populations are always growing at almost exponential rates, and housing is always needed. However, the basis of the issue relies on the demand/supply and the timing of it. This means that today we may all want the lovely home, but by the time it is constructed the price of it could have gone down 25 percent less. Some developers hope the market is low to make the supply and create that demand at a higher price and that is their profit. I know! This is tricky unless you have already built yourself or bought your first home. In a recent Metro journal, it was written that the New York City construction boom started to slow down. 



BigData brings big challenges... or a: real-time systems integration, highly available systems, and additional staff necessary to support new tools that have taken mobile to a whole new level



What does this mean? Well like all markets, it peaked and the Department of Building Data can only show that. All municipalities have these records. However, it is valid to remember that just because someone had been granted the permit to build, that it may not be the case if they do not have the funding. After all, constructions take several months to be completed. No? 


In NYC alone it was issued for a total of 165,988 construction permits in 2018, down from 168,243 in 2017 and well expected to be lower this 2019. This is the moment for modular construction to take on. Can you see why? After all, we are always in need to add a few more millions of square feet to our most populated cities or a few more square miles in new building space.


It is also strongly suggested that even though modular construction allows for shortened construction timelines—a benefit in a city that needs more affordable housing—it has proven difficult to build, with cost concerns and construction delays among the issues that have plagued modular companies. 


However, not so much in southern Florida where the construction market still seems to be booming. Hence, it may just be that it is of cyclical application. Still, from projects it is estimated to be completed 25 - 30 percent faster than a traditional building project—perhaps this can be the example an instructive case in how to do modular right. We all know it saves time, and as it scales up, it will start saving money. It seems that it is indeed a long-term strategy for the cities.


Let us turn the corner a bit. It may be worth to mention that the industry has also shifted significantly on being smarter on the cloud with the Internet of things, big data and artificial intelligence. Most of the known leading cloud providers offer these business solutions that tap the power and many more emerging technologies, especially, digital tech to manage payment operational systems, inventory management, and even blockchain systems. But, I will leave this footnote for a future article. Do you remember that a few years ago construction companies used innovation and digital transformation mostly to create a differentiator? The dramatic growth in digital tech and cloud computing over the last two years has since changed the mindset and it changes the price for a solution when buying or selling a solution. Let alone when building it from ground up. Regardless, today if your company is not innovative and leverage the latest tech available, then they are out of business. Commercial buildings and even the hospitality sector must implement online retail, banking, and other services because these are their main revenue channels. Yes, 84 percent of US banking customers used online banking for their transactions,  and 43 percent used a mobile phone for these activities.



So it is very easy. Target your new consumers with what they want. To undergo a digital transformation may need to re-engineer their current processes instead of doing old patchwork. Furthermore, your IT Executives must consider digital initiatives in tandem with their cloud strategy and not in isolation.


There is no doubt in my mind that the infrastructure to support computing power, storage scale, and speed of these technologies is best provided by the cloud. So you are already asking I hope: “Should I develop and host the infrastructure to support digital or leverage the improving robust one and services offered today?”


Lastly, if you are ignoring the digital revolution, then my dear reader it will be disastrous to your organizations as well as to yourselves. Humans and businesses generate trillions of gigabytes of data every day. Whether we realize it or not, digital is transforming our lives. It is essential for organizations to develop and implement a digital strategy that works with cloud initiatives and tools.


Check This Out: Top Modular Construction Companies


The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.

Editorial Lens

Affordable housing pressures require construction readers to look beyond speed alone and examine how delivery models affect cost, supply and urban growth. Marco A. Soriano’s perspective matters because it links modular construction to real development risk, city demand and the financial realities shaping tomorrow’s housing pipeline.

The Leadership Perspectives forum brings together voices shaping the construction industry. Participation is by invitation only. It features leaders who are not merely observing industry changes, but actively contributing to them through operational expertise and project execution insights.
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