CLOSE
  • Specialty Construction Europe
  • Roofing and Siding Systems
  • Doors and windows
  • HVAC
  • Steel Building APAC
  • Kitchen and Bath Europe
  • Construction Interiors
  • Construction Demolition and Recycling Europe
  • Construction MENA
  • Architectural Glass
  • Modular and Prefab Construction
  • Construction Engineering Services
  • Safety and Compliance Europe
  • Wall Systems
  • Waterproofing APAC
  • Flooring System
  • Forensic and Owners Representative
  • Startups APAC
  • Architectural Glass APAC
  • Roofing and Siding Systems Europe
  • Mechanical Electrical and Plumbing
  • Construction Bidding and Auctions
  • Architecture and Design Services
  • Concretes, Aggregates and Materials
  • Safety and Compliance APAC
  • Construction Demolition and Recycling APAC
  • Steel Building Europe
  • Construction Consulting
  • Roofing Systems APAC
  • Workforce Management and Staffing
  • Construction Latam
  • Construction Marketing
  • Modular Construction APAC
  • Modular Construction Canada
  • Construction Engineering MENA
  • Swimming Pool Construction
  • Construction Engineering Canada
  • Specialty Construction
  • Commercial Contractors
  • Scaffolding Contractors
  • Building Restoration and Maintenance
  • Doors and Windows Canada
  • Sustainable Construction APAC
  • Construction Law
  • Architectural Glass Canada
  • Building Information Modeling APAC
  • Construction Staffing
  • Insulation, Coating and Waterproofing
  • Cold Storage Construction Canada
  • Construction Management Canada
  • Swimming Pool Construction Canada
  • Scaffolding Canada
  • Flooring System APAC
  • Pre-Construction Services
  • Construction Staffing Europe
  • Precast Concrete Europe
  • Cold Storage Construction APAC
  • Apartment and Condominium Contractors Canada
  • MEP Canada
  • Foundation Construction Canada
  • Outdoor Construction
  • Construction Law APAC
  • Construction Saudi Arabia
  • MEP APAC
  • Decking Canada
  • Kitchen and Bath
  • Building Sealing Solutions Europe
  • Swimming Pool Construction APAC
  • Mould Remediation and Testing Europe
  • Mechanical Contractor Canada
  • Construction Consulting Europe
  • Construction Coating Europe
  • Landscaping Canada
  • Construction Management
  • Construction Management APAC
  • Flooring Systems Europe
  • Dummy
  • Commercial Contractors APAC
  • Commercial Contractors Europe
  • Concretes, Aggregates and Materials Europe
  • Concretes, Aggregates and Construction Materials APAC
  • Construction Cladding APAC
  • Concrete Canada
  • Residential Construction
  • Building Restoration and Maintenance Canada
  • Pre-Construction Services Europe
  • Outdoor Construction Europe
  • Construction Interiors Europe
  • Modular and Prefab Construction Europe
  • Buinding Restoration and Maintenance Europe
  • Construction Forensic and Owners Representative Europe
  • Professional Services
  • Structures
  • Systems
  • Roofing and Siding Systems Canada
  • Professional Services Canada
  • Structures Canada
  • Systems Canada
  • Professional Services Europe
  • Structures Europe
  • Systems Europe
Skip to: Curated Story Group 1
Construction Business Review
US
EUROPE
APAC
CANADA
MENA
LATAM
AUSTRALIA
About Us Conference Partner With Us
  • Europe
    • US
    • EUROPE
    • CANADA
    • AUSTRALIA
  • Professional Services
    Buinding Restoration and Maintenance
    Construction Consulting
    Construction Forensic and Owners Representative
    Construction Staffing
    Mould Remediation and Testing
    Pre-Construction Services
    Safety and Compliance
  • Structures
    Building Sealing Solutions
    Commercial Contractors
    Construction Coating
    Construction Demolition and Recycling
    Construction Interiors
    Modular and Prefab Construction
    Outdoor Construction
    Precast Concrete
    Specialty Construction
    Steel Building
  • Systems
    Concretes, Aggregates and Materials
    Flooring Systems
    Kitchen and Bath
    Roofing and Siding Systems
  • Leadership Perspectives
  • Insights
  • News

Thank you for Subscribing to Construction Business Review Weekly Brief

A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Construction Business Review Advisory Board.

The Soriano Group

Marco A. Soriano, General Managing Partner

Modular Construction Today

Marco A. Soriano

Marco A. Soriano

Digital Construction Advocate

New Trends to lower costs and half the time. Really?


Alternatively speaking, the industry has always been changing from all perspectives with technology, but not just the integrated systems to manage inventory, but way way way before in pre-designing engineering and architectural phases. Some of the old school developers do not care much for it. But, all of the new generations taking over the industry are indeed deep learning themselves. It is about time, some of my board members at Soriano Group would say. The cost of constructions these days are insane and because of the time period we must all account for to delivery, it could changed a great deal the original financial model in place. The truth is the populations are always growing at almost exponential rates, and housing is always needed. But the basis of the issue relies on the demand/supply and the timing of it. This means that today we may all want the lovely home, but by the time it is constructed the price of it could have gone down to 25% less. Some developers hope the market is low to make the supply and create that demand at a higher price and that is their profit. I know! This is tricky unless you have already built yourself or bought your first home. In a recent Metro journal it was written that the New York City construction boom started to slow down. But, What does this mean? Well like all markets, it peaked and,the Department of Building Data can only show that. All municipalities have these records. However, it is valid to remember that just because someone had been granted the permit to build, that it may not be the case if they do not have the funding. After all, constructions take several months to be completed. No?


See in NYC alone it was issued a total of 165,988 construction permits in 2018, down from 168,243 in 2017 and well expected to be lower this 2019. THIS IS the moment for modular construction to take on.Can you see why? After all we are always in need to add a few more millions of square feet to our most populated cities or a few more square miles in new building space.


It is also strongly suggested that even though modular construction allows for shortened construction timelines—a benefit in a city that needs more affordable housing—it has proven difficult to build, with cost concerns and construction delays among the issues that have plagued modular companies. Not so much in southern Florida where the construction market still seems to be booming. 


Hence, it may just be that it is cyclical also its application. Still, from projects are being estimated to be completed 25 - 30 percent faster than a traditional building project—perhaps this can be the example an instructive case in how to do modular right. We all know it saves time, and as it scales up, it will start saving money. It seems that it is indeed a long-term strategy for the cities.


Today, if your company is not innovative and leverages the latest tech available, then they are out of business.

 


Let us turn the corner a bit.


It may be worth to mention that the industry has also shifted significantly on being smarter on the cloud with the Internet of things, big data and artificial intelligence. Most of the known leading cloud providers offer these business solutions that tap the power and many more emerging technologies. Specially, digital tech to manage Payment Operational Systems, Inventory Management and even blockchain systems.But I will leave this footnote for a future article. Do you remember that a few years ago construction companies used innovation and digital transformation mostly to create a differentiator? The dramatic growth in digital tech and cloud computing over the last two years has since changed the mindset. What? Yes, and it changes the price per square feet, too when buying or selling a property.


There is not doubt in my mind that the infrastructure to support compute power, storage scale, and speed of these technologies is best provided by the cloud. So, you are already asking I hope: “Should I develop and host the infrastructure to support digital or leverage the improving robust one and services offered today?”


Lastly, if you are ignoring the digital revolution, then my dear reader it will be disastrous to your organizations as well as to yourselves. Humans and businesses generate trillions of gigabytes of data every day. Whether we realize it or not, digital is transforming our lives. It is essential for organizations to develop and implement a digital strategy that works with cloud initiatives and tools.


The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.

Editorial Lens

Modular construction has become more relevant as cities face housing demand, cost escalation and delivery timelines that strain traditional project models. Marco A. Soriano’s perspective gives European construction readers a practical lens on where modular methods, digital tools and market timing can support smarter growth.

The Leadership Perspectives forum brings together voices shaping the construction industry. Participation is by invitation only. It features leaders who are not merely observing industry changes, but actively contributing to them through operational expertise and project execution insights.
EDITOR'S CHOICE
  • Willis Towers Watson

    Cushman & Wakefield [NYSE: CWK]

    Projects Today Come Down to Nerves of Steel and Realistic Expectations

    Jason D’Orlando, Senior Managing Director, and Michael Morehead, Senior Director, Project and Development Services - Industrial

  • Willis Towers Watson

    Walmart [NYSE: WMT]

    Navgating the Challenges and Innovations in Mega Construction Projects: Building Competent Leadership and Embracing Technological Trends

    Seth Roy, Senior Director - Design & Construction, Walmart [NYSE: WMT]

  • Willis Towers Watson

    Meritage Homes [NYSE: MTH]

    Act Now to Address Aging Workforce

    Poli Peters, VP of Operations

  • Willis Towers Watson

    Advanced Drainage Systems [NYSE: WMS]

    Walking the sustainability walk: The case for EPR

    Brian King, EVP Marketing, Product Management and Sustainability, Advanced Drainage Systems, Inc. [NYSE: WMS]

Construction Business Review Europe
Follow on LinkedIn

About

  • Home
  • About Us

Stay Connected

  • Subscribe
  • Newsletter
  • Sitemap

Contact Us

  • editor@constructionbusinessreview.com
  • sales@constructionbusinessreview.com
  • marketing@constructionbusinessreview.com

Legal

  • Editorial Policy
  • Privacy Policy
  • Terms of Use

© 2026 Construction Business Review Europe. All rights reserved. Headquartered in Fort Lauderdale, FL, USA.

This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.constructionbusinessrevieweurope.com/leadership-perspective/modular-construction-today-nwid-227.html

We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

I agree