CLOSE
  • Foundation Construction Canada
  • Construction Consulting Europe
  • Mechanical Contractor Canada
  • Mould Remediation and Testing Europe
  • Swimming Pool Construction APAC
  • Building Sealing Solutions Europe
  • Kitchen and Bath
  • Decking Canada
  • MEP APAC
  • Construction Saudi Arabia
  • Construction Law APAC
  • Outdoor Construction
  • Construction Coating Europe
  • MEP Canada
  • Apartment and Condominium Contractors Canada
  • Cold Storage Construction APAC
  • Precast Concrete Europe
  • Construction Staffing Europe
  • Pre-Construction Services
  • Flooring System APAC
  • Scaffolding Canada
  • Swimming Pool Construction Canada
  • Construction Management Canada
  • Residential Construction
  • Systems
  • Structures
  • Professional Services
  • Construction Forensic and Owners Representative Europe
  • Buinding Restoration and Maintenance Europe
  • Modular and Prefab Construction Europe
  • Construction Interiors Europe
  • Outdoor Construction Europe
  • Pre-Construction Services Europe
  • Building Restoration and Maintenance Canada
  • Cold Storage Construction Canada
  • Concrete Canada
  • Construction Cladding APAC
  • Concretes, Aggregates and Construction Materials APAC
  • Concretes, Aggregates and Materials Europe
  • Commercial Contractors Europe
  • Commercial Contractors APAC
  • Dummy
  • Flooring Systems Europe
  • Construction Management APAC
  • Landscaping Canada
  • Construction Engineering Services
  • Construction Bidding and Auctions
  • Mechanical Electrical and Plumbing
  • Roofing and Siding Systems Europe
  • Architectural Glass APAC
  • Startups APAC
  • Forensic and Owners Representative
  • Flooring System
  • Waterproofing APAC
  • Wall Systems
  • Safety and Compliance Europe
  • Architecture and Design Services
  • Modular and Prefab Construction
  • Architectural Glass
  • Construction MENA
  • Construction Demolition and Recycling Europe
  • Construction Interiors
  • Kitchen and Bath Europe
  • Steel Building APAC
  • HVAC
  • Doors and windows
  • Roofing and Siding Systems
  • Modular Construction Canada
  • Insulation, Coating and Waterproofing
  • Building Information Modeling APAC
  • Architectural Glass Canada
  • Construction Law
  • Sustainable Construction APAC
  • Building Restoration and Maintenance
  • Commercial Contractors
  • Specialty Construction
  • Construction Engineering Canada
  • Construction Engineering MENA
  • Specialty Construction Europe
  • Modular Construction APAC
  • Construction Marketing
  • Construction Latam
  • Workforce Management and Staffing
  • Roofing Systems APAC
  • Construction Consulting
  • Steel Building Europe
  • Construction Demolition and Recycling APAC
  • Safety and Compliance APAC
  • Concretes, Aggregates and Materials
Skip to: Curated Story Group 1
Construction Business Review
US
EUROPE
APAC
CANADA
MENA
LATAM
AUSTRALIA
About Us Conference Advertise With Us
  • Europe
    • US
    • EUROPE
    • CANADA
    • AUSTRALIA
  • Home
  • Sections
    Building Sealing Solutions
    Buinding Restoration and Maintenance
    Commercial Contractors
    Concretes, Aggregates and Materials
    Construction Coating
    Construction Consulting
    Construction Demolition and Recycling
    Construction Forensic and Owners Representative
    Construction Interiors
    Construction Staffing
    Flooring Systems
    Kitchen and Bath
    Modular and Prefab Construction
    Mould Remediation and Testing
    Outdoor Construction
    Pre-Construction Services
    Precast Concrete
    Roofing and Siding Systems
    Safety and Compliance
    Specialty Construction
    Steel Building
  • Leadership Perspectives
  • Insights
  • News
  • CXO Awards

Thank you for Subscribing to Construction Business Review Weekly Brief

  • Home
  • Leadership Perspectives

A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Construction Business Review Advisory Board.

Aggregate Industries UK

James Craddock, Head of Project Management and Engineering

The Power of the Masterplan

James Craddock

James Craddock

Having worked in the construction industry for my whole career to date, i’ve delivered many projects at various stages in their lifecycle, including feasibility, option selection and single option development. Through those projects, across the rail, defence, manufacturing and nuclear sectors, i’ve experienced first-hand the excitement of bringing together a team to nurture a project from an initial idea through to a fullyfledged buildable design, incorporating things like the best in sustainability practices and new innovative technologies. I have also in turn, as I’m sure most have, experienced the bitter disappointment of developing the first estimate - or an iteration of that estimate - that demonstrates that the project simply isn’t affordable within the regulatory/business control period. I’ve observed in dismay as all of the best parts of my project are stripped back until it finally stacks up against the business case, the end product barely recognisable against that inspiring initial concept.


I have also had the good fortune to learn and capitalise on an idea which can mitigate against this inevitable project challenge - the concept of the Masterplan. On certain projects which I have managed, instead of simply descoping elements of the project to bring the overall cost down, we took the decision to define the scaled back project as Phase 1 in the Masterplan, with the removed elements instead being transferred to Phases 2, 3 and beyond. Whether these subsequent phases were to be delivered in the next regulatory control period, over a period of say ten years or perhaps never, was immaterial. This was because the concept of the Masterplan didn’t require any financial commitment on the part of the client, other than the comparatively minor expense of the time spent defining the subsequent phases. 


The important thing was that nothing was descoped, only rephased to deliver as part of a later stage in the ultimate Masterplan for the project.


I’ve seen the clear benefits of this approach, not just when delivering projects which may sit across two or more regulatory control periods - this is particularly true of those organisations whose capital spend is controlled annually. One major additional benefit i’ve seen is slightly less tangible but equally important - the positive impact on the morale of the project team. Instead of stripping their project back to its bare bones, they’re encouraged to think creatively and actively seek solutions for how the newly-formed Phase 1 of the project could be designed and constructed in such a way that it facilitates the subsequent phases - this could be for example through designing foundations to allow for the likely mass of the final asset or simply protecting space for future development. Project teams - Project Managers, Engineers, Planners - are natural problem-solvers by their nature and presenting them with this type of challenge electrifies the team, instead of taking the wind out of their sails.


Project teams - Project Managers, Engineers, Planners - are natural problem-solvers by their nature and presenting them with this type of challenge electrifies the team, instead of taking the wind out of their sails


Capital spend limitations will forever be a challenge in the project space - I can’t recall ever kicking off a project where it was flush with cash. However, I hope the simple concept of the Masterplan can be used as a tool to work around these restrictions and keep the project team motivated and challenged.


The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.
The Leadership Perspectives forum brings together voices shaping the construction industry. Participation is by invitation only. It features leaders who are not merely observing industry changes, but actively contributing to them through operational expertise and project execution insights.
EDITOR'S CHOICE
  • Willis Towers Watson

    Cushman & Wakefield [NYSE: CWK]

    Projects Today Come Down to Nerves of Steel and Realistic Expectations

    Jason D’Orlando, Senior Managing Director, and Michael Morehead, Senior Director, Project and Development Services - Industrial

  • Willis Towers Watson

    Walmart [NYSE: WMT]

    Navgating the Challenges and Innovations in Mega Construction Projects: Building Competent Leadership and Embracing Technological Trends

    Seth Roy, Senior Director - Design & Construction, Walmart [NYSE: WMT]

  • Willis Towers Watson

    Meritage Homes

    Act Now to Address Aging Workforce

    Poli Peters, VP of Operations[NYSE: MTH]

  • Willis Towers Watson

    Advanced Drainage Systems [NYSE: WMS]

    Walking the sustainability walk: The case for EPR

    Brian King, EVP Marketing, Product Management and Sustainability, Advanced Drainage Systems, Inc. [NYSE: WMS]

Read Also

Finding the Right Executive Search Partner: Beyond the Placement

Joe Krautkramer, Executive Director of Human Resources, Tweet Garot Mechanical Construction
Finding the Right Executive Search Partner: Beyond the Placement

Unlocking Your Potential: 5 Keys to Advancing Your Career in Property Management

Leanne C. Reynolds, Director, Property Management, Colliers [NASDAQ: CIGI]
Unlocking Your Potential: 5 Keys to Advancing Your Career in Property Management

The Internet of Drones: Redefining Construction in the age of Intelligence

Paul Doherty, President and CEO, the digit group, Inc.
The Internet of Drones: Redefining Construction in the age of Intelligence

From Incident to Insight in Safety Leadership

Matthew Shearer, Director of Environmental Health & Safety, Cash Construction Company, Co.
From Incident to Insight in Safety Leadership
Building Successful Construction Projects With Clarity And Proactiveness

Building Successful Construction Projects With Clarity And Proactiveness

Victor Young, SVP - Development/Construction Management, Kairoi Residential
Keeping Projects on Track: Goals, Balance, Code, Technology, and Leadership

Keeping Projects on Track: Goals, Balance, Code, Technology, and Leadership

Daniel G. Murtagh, Vice President of Engineering, BXP

Building Strong Safety Cultures Across Complex Construction Projects

Curtis Corley, Director of Safety - South, AECOM Hunt
Building Strong Safety Cultures Across Complex Construction Projects

The Data Driven Builder

George Watts, Director of Project Management, SLS Consultants
The Data Driven Builder
Loading...
Copyright © 2026 Construction Business Review All rights reserved. |  Subscribe |  Newsletter |  Sitemap |  About us|  Editorial Policy|  Feedback Policy|  Methodologyfollow on linkedin
This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.constructionbusinessrevieweurope.com/leadership-perspective/the-power-of-the-masterplan-nwid-1068.html

We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

I agree