Elevator Pitches Are Now Obsolete

The new strategy is to ask more questions and stimulate discussion, and find a way to explain about one’s offer in a way that they can understand.

FREMONT, CA: The foundations of traditional elevator pitches are brevity and simple. They were effective when the internet economy was still awash in one-liners from thousands of new business owners every day. However, they are no longer sufficient. Hyper-generalized comments about what one does are less effective than diverse ways of articulating the value of one’s business.

Consumers are more aware of sales jargon than ever before. To appeal to them simultaneously, the typical elevator pitch would be to simplify and condense your terminology. The new strategy is to ask more questions and stimulate discussion. Detect a way to explain about one’s offer in a way that they can understand. Make one’s delivery more unique and detailed based on what they tell the organization.