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Asphalt Roof Replacement Alternatives Company

Roof Maxx has been recognized by Construction Business Review Magazine as the exclusive recipient of “Asphalt Roof Replacement Alternatives Company of the Year - 2025,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Construction Business Review research and editorial team based on insights from an interview with Mike Feazel, Co-Founder, Todd Feazel, Co-Founder and Amy Koch, COO.

Roof Maxx

Turning Back the Clock on Shingles with Roof Maxx
Roof Maxx

Mike Feazel, Roof Maxx | Construction Business Review | Asphalt Roof Replacement Alternatives Company of the YearMike Feazel, Co-Founder, Todd Feazel, Co-Founder and Amy Koch, COO
Asphalt shingles dominate the U.S. steep-slope roofing landscape, covering 80 percent of residential and multifamily properties. However, their biggest flaw is hidden in plain sight—like asphalt roads, these shingles dry out as the oil in the asphalt evaporates, making them brittle and prone to cracking. This gradual deterioration exposes roofs to leaks and damage, creating headaches for property owners.

The real challenge, however, comes next—replacement. For multifamily property managers, replacing brittle shingles across multiple units is a logistical and financial nightmare. Repairs pile up, tenants are inconvenienced, and budgets take a hit. This endless cycle of drying, cracking, and replacing asphalt shingles isn’t just a maintenance issue—it’s a costly drain on resources that demands a better solution.

Enter Roof Maxx, a transformative innovation redefining the roofing industry with its pioneering roof rejuvenation technology. Using a plant-based, eco-friendly formula, the company restores the flexibility and water repelling properties of existing shingles, effectively reversing the drying process without requiring replacement.

By infusing shingles with a bio-based oil formulation, Roof Maxx eliminates the need for premature replacement, saving property owners the staggering costs and labor-intensive process of tearing off and installing new roofs. With Roof Maxx, multifamily property managers can extend the life of their roofs, reduce maintenance expenses, and minimize disruptions—all while making an environmentally sustainable choice.

“Before roof rejuvenation, asphalt roofs faced inevitable aging with no way to extend their lifespan. We led the charge by introducing this revolutionary solution, transforming how roofs are maintained,” says Mike Feazel, Co-Founder of Roof Maxx.

A Game-Changer in Roofing

The story of Roof Maxx began with brothers Mike and Todd Feazel, who spent 25 years running one of the largest roofing companies in the U.S. During that time, they noticed a troubling trend—changes in oil refining processes had reduced the natural asphalt content available for shingles, compromising their durability.

Faced with this growing problem, the Feazels sold their roofing company in 2013 to focus on sustainability. Their search for innovative solutions led them to Battelle Laboratories, the world’s largest private research and development organization. Through cutting-edge advancements, Roof Maxx was born.

The company’s flagship product uses soy fusion technology to restore the flexibility and waterproofing properties of asphalt shingles. By soaking shingles in bio-oil derived from soybeans, Roof Maxx rejuvenates aging roofs and extends their lifespan by up to 15 years, with treatments every five years.

Inside Roof Maxx’s Treatment Process

Roof Maxx employs a simple yet highly effective process to extend the life of aging roofs. Once a property manager contacts the company, a certified technician assesses whether the roof qualifies for treatment. Impressively, approximately 90 percent of residential roofs and 80 percent of multifamily roofs qualify for rejuvenation. Before applying the product, the team conducts a ‘roof tune-up’ to address minor maintenance needs.

Before roof rejuvenation, asphalt roofs faced inevitable aging with no way to extend their lifespan. We led the charge by introducing this revolutionary solution, transforming how roofs are maintained

The treatment is then sprayed onto the shingles at a rate of one gallon per 100 square feet within a couple hours, restoring their flexibility and resistance to extreme weather conditions.

The results are remarkable—treated shingles meet the same flexibility standards as brand-new shingles, as confirmed by American Society for Testing and Materials (ASTM) testing conducted on 17-year-old shingles at The Ohio State University. This process delays costly replacements and improves the roof’s appearance, making it look brighter and more cohesive.

Proof of Performance

Roof Maxx’s effectiveness has been repeatedly proven in real-world applications. One standout case involves Skylight Real Estate Partners, where Director of Construction Jonathan Castelli oversees renovations and capital expenditures for properties across New York, New Jersey, and Florida.

Initially skeptical, Castelli tested the technology on ten buildings in New Jersey, an area known for its harsh winters and summers. After the application, severe storms hit the region, and the results spoke for themselves—roofs treated with Roof Maxx remained intact, while untreated roofs suffered significant shingle loss. Impressed by the outcome, Castelli expanded the treatment to another ten buildings, achieving similarly positive results. Beyond durability, the treatment enhanced the properties’ curb appeal, making the shingles look refreshed and vibrant.

Roof Maxx’s reputation extends further, with endorsements from high profile clients like LivCor, the largest multifamily REIT in the U.S., and Roof Management, the world’s largest roof asset manager. Roof Management has integrated Roof Maxx into its global specifications, underscoring the product’s proven value.

Sustainability Meets Savings

Roof Maxx’s technology benefits not only property managers but also the environment. Roof replacements generate significant construction waste that ends up in landfills. Roof Maxx helps reduce this waste while conserving resources. The product is non-toxic, and safe for people, pets, and the environment.

Financially, the savings are undeniable. Roof rejuvenation costs only a fraction of a full roof replacement, allowing property managers to reallocate funds to other pressing needs.

Reviving Roofs and Reshaping the Industry

Roof Maxx is more than just a product—it’s a paradigm shift in roof maintenance. Through partnerships with American soybean farmers and rigorous testing by institutions like The Ohio State University, the company is setting a new standard for sustainability and innovation.

With over 350 dealers across the U.S. and a proven track record of success, Roof Maxx is poised to continue its leadership in roof rejuvenation for years to come. For multifamily property managers grappling with tight budgets and aging roofs, Roof Maxx offers a simple, sustainable, and effective solution—proving that sometimes, rejuvenation is better than replacement.

Deep Dive

Extending Roof Life without Deferring Risk

Roof replacement planning has become a growing pressure point for multi-family owners and property management firms. Insurance volatility, rising material costs and tightening reserve budgets are forcing executives to reconsider whether full replacement remains the only viable path for aging asphalt roofing systems. Many portfolios contain roofs that are weathered but not yet structurally compromised, creating a costly gap between ongoing maintenance and complete replacement. That gap has accelerated interest in roof life-extension strategies that can defer capital expenditure without creating future liability. The challenge for decision-makers is separating cosmetic treatments from approaches that materially improve roof performance. Aging asphalt shingles lose flexibility over time as essential oils dissipate, increasing the likelihood of cracking, granule loss and wind-related damage. Conventional maintenance programs address isolated failures but rarely alter the underlying aging process. Property owners evaluating alternatives to replacement are increasingly prioritizing measurable outcomes tied to roof condition, treatment repeatability and long-term financial planning rather than short-term patchwork repairs. Scalability has also become an important factor. Multi-family portfolios often span multiple states and include properties with inconsistent maintenance histories. A fragmented vendor network can introduce uneven workmanship, scheduling delays and varying inspection standards across assets. Executives are placing greater value on providers that can assess roof viability consistently, document treatment suitability and support large-scale deployment across geographically dispersed properties. The ability to integrate preventive treatment into reserve planning is becoming more relevant than reactive replacement cycles driven by emergency failures. Environmental pressure is influencing procurement decisions as well. Full roof tear-offs generate significant landfill waste and require substantial material consumption. Property owners balancing capital discipline with sustainability initiatives are increasingly examining whether existing roofing assets can remain in service longer through restorative treatment methods. That evaluation depends heavily on technical validation. Buyers are scrutinizing whether a provider can demonstrate credible testing standards, material performance data and evidence that treated roofs maintain functional integrity under recognized industry benchmarks. Another source of concern involves repeatability. Some preservation approaches provide only temporary relief before replacement becomes unavoidable within a short timeframe. Multi-family operators instead favor solutions that support phased capital planning and extend usable roof life through multiple treatment cycles when roof conditions allow. That capability creates more flexibility for reserve allocation, acquisition strategy and long-range asset management. Vendors that cannot clearly define qualification standards or retreatment parameters often struggle to gain confidence from sophisticated ownership groups. In this environment, Roof Maxx has emerged as a notable provider in asphalt roof rejuvenation. The company pioneered a plant-based roof treatment designed to restore flexibility in aging asphalt shingles and extend roof life before replacement becomes necessary. Its process includes roof qualification assessments, maintenance-focused tune-ups and repeatable treatments that can extend service life over multiple application cycles when conditions permit. The company’s national dealer network supports large multi-family projects across the U.S., an important consideration for portfolio-scale ownership groups. Independent testing referenced through Roof Maxx’s official website also aligns with the growing demand for measurable validation tied to roof performance and material integrity. For multi-family executives balancing reserve constraints, asset longevity and replacement timing, Roof Maxx represents a credible option for extending asphalt roof life while reducing immediate capital exposure. ...Read more

Asphalt Roof Replacement Alternatives Company Info

Q1

Why is Roof Maxx recognized among top Asphalt Roof Replacement Alternatives Companies?

Roof Maxx has gained recognition among Asphalt Roof Replacement Alternatives Companies by focusing on extending the life of existing asphalt roofs through roof rejuvenation technology. Instead of promoting full roof replacement as the first option, the company offers an alternative approach designed to restore flexibility and performance to aging asphalt shingles. Its process addresses roof preservation in a way that supports cost efficiency and sustainability while helping property owners maximize the value of existing roofing systems. This specialized positioning has helped Roof Maxx stand out within the growing market for asphalt roof restoration alternatives.

Q2

How does Roof Maxx support customers looking for roofing preservation options?

Roof Maxx works with customers by providing solutions that help delay premature roof replacement while improving the condition of aging shingles. Its expertise within Asphalt Roof Replacement Alternatives Companies centers on roof assessments, treatment application and long-term roof maintenance support. The company focuses on helping property owners understand the condition of their roofing systems and whether restoration may provide a viable alternative to replacement. This practical and preservation-focused approach gives customers additional flexibility when managing roofing investments.

Q3

What differentiates Roof Maxx from traditional roofing companies?

A strong emphasis on roof rejuvenation distinguishes Roof Maxx from many conventional contractors and Asphalt Roof Replacement Alternatives Companies. Rather than limiting services to roof installation or replacement, the company concentrates on extending roof lifespan through restorative treatment methods. Its approach combines roofing science with maintenance-focused solutions aimed at improving shingle condition and performance. This creates a distinct value proposition for customers seeking alternatives to immediate roof replacement while maintaining structural protection and roof functionality.

Q4

How do Roof Maxx solutions create value for property owners?

Roof preservation can reduce unnecessary material waste and help property owners avoid the higher costs associated with early roof replacement. Roof Maxx delivers value through Asphalt Roof Replacement Alternatives Companies by offering treatment solutions intended to improve shingle flexibility and extend roof usability. Its services support homeowners and property managers looking for more economical roofing strategies without sacrificing roof protection. The company’s restoration-focused model also aligns with broader sustainability goals by helping reduce roofing material disposal and replacement frequency.

Q5

What role does innovation play in Roof Maxx’s roofing approach?

Innovation remains central to the company’s position among Asphalt Roof Replacement Alternatives Companies. Roof Maxx applies specialized treatment technology developed to restore essential oils within asphalt shingles, supporting improved flexibility and durability over time. Its focus on preventative roof care and restoration reflects a shift toward more maintenance-driven roofing practices. By concentrating on roof life extension instead of automatic replacement, the company continues to bring a different perspective to asphalt roofing management.

Q6

Why is Roof Maxx relevant to today’s roofing industry needs?

Property owners increasingly look for roofing solutions that balance performance, cost management and sustainability, which has increased interest in Asphalt Roof Replacement Alternatives Companies. Roof Maxx remains relevant because it offers an option that helps address aging roofs before full replacement becomes necessary. Its services support longer roof lifecycles while helping customers manage maintenance planning more strategically. Through its specialized roof rejuvenation model, the company contributes to a broader industry focus on preservation, efficiency and responsible roofing practices.

Asphalt Roof Replacement Alternatives Company of the Year - 2025
Roof Maxx: Turning Back The Clock On Shingles With Roof Maxx

Company : Roof Maxx

Management
Mike Feazel, Co-Founder, Todd Feazel, Co-Founder and Amy Koch, COO
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