Asphalt shingles dominate the U.S. steep-slope roofing landscape, covering 80 percent of residential and multifamily properties. However, their biggest flaw is hidden in plain sight—like asphalt roads, these shingles dry out as the oil in the asphalt evaporates, making them brittle and prone to cracking. This gradual deterioration exposes roofs to leaks and damage, creating headaches for property owners. The real challenge, however, comes next—replacement. For multifamily property managers, replacing brittle shingles across multiple units is a logistical and financial nightmare. Repairs pile up, tenants are inconvenienced, and budgets take a hit. This endless cycle of drying, cracking, and replacing asphalt shingles isn’t just a maintenance issue—it’s a costly drain on resources that demands a better solution. Enter Roof Maxx, a transformative innovation redefining the roofing industry with its pioneering roof rejuvenation technology. Using a plant-based, eco-friendly formula, the company restores the flexibility and water repelling properties of existing shingles, effectively reversing the drying process without requiring replacement. By infusing shingles with a bio-based oil formulation, Roof Maxx eliminates the need for premature replacement, saving property owners the staggering costs and labor-intensive process of tearing off and installing new roofs. With Roof Maxx, multifamily property managers can extend the life of their roofs, reduce maintenance expenses, and minimize disruptions—all while making an environmentally sustainable choice. “Before roof rejuvenation, asphalt roofs faced inevitable aging with no way to extend their lifespan. We led the charge by introducing this revolutionary solution, transforming how roofs are maintained,” says Mike Feazel, Co-Founder of Roof Maxx. A Game-Changer in Roofing The story of Roof Maxx began with brothers Mike and Todd Feazel, who spent 25 years running one of the largest roofing companies in the U.S. During that time, they noticed a troubling trend—changes in oil refining processes had reduced the natural asphalt content available for shingles, compromising their durability. Faced with this growing problem, the Feazels sold their roofing company in 2013 to focus on sustainability. Their search for innovative solutions led them to Battelle Laboratories, the world’s largest private research and development organization. Through cutting-edge advancements, Roof Maxx was born. The company’s flagship product uses soy fusion technology to restore the flexibility and waterproofing properties of asphalt shingles. By soaking shingles in bio-oil derived from soybeans, Roof Maxx rejuvenates aging roofs and extends their lifespan by up to 15 years, with treatments every five years.

Since its founding in September 2012, Rooforders has been redefining precision standards in the roofing, insurance, and solar industries. Built by a team that includes two vice presidents and top engineers from Precigeo—the company that pioneered aerial measurements in 2002—Rooforders has quickly established itself as an industry leader. “With a relentless focus on accuracy, efficiency, and customer satisfaction, we have grown rapidly, offering unparalleled capacity to meet customer needs, including the ability to deliver reports overnight,” says Roy Clausen, CEO. For businesses and individuals seeking reliable roofing reports, Rooforders is known for its ease of use and transparent pricing. The company provides premium-grade reports tailored to various building types, with residential single or multi-family reports priced at $25 and commercial reports at $50. Highvolume prepaid accounts also benefit from special discounts, making Rooforders a cost-effective choice for contractors, insurers, and solar installers requiring consistent, high-quality roof data. A Different Approach to Roof Measurement The construction and insurance industries have long relied on aerial imagery to assess roofing structures, but Rooforders recognized early on that conventional methods had limitations. Most companies use a standard approach that traces the roof from an overhead, two-dimensional view, then apply mathematical approximations to estimate pitch values. While this method can be reasonably accurate, it often overlooks the complexities of real-world roof geometry, leading to costly errors and inefficiencies. Rooforders took a different approach from the start. “Rather than relying on approximations, we developed a meticulous and precise method to determine roof slopes to the exact degree,” says David Kohls, CFO. .