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Joanna Johnson, CEOThe cloud-based bidding and project management software brings general contractors, subcontractors, and suppliers under one umbrella for seamless operations.. According to industry analysts, the company is one of the leading bid and estimation solution providers in the industry. However, despite the positive outlook, the company struggled with lead conversion, and less than 10 percent of the total generated leads would give them business. The company was in dire need to promote their cutting-edge solutions and ensure upright lead conversion rate.
However, Teqtometic’s incredible work in the construction sector has not gone unnoticed by Construction Business Review, the renowned tech magazine. Soon the magazine approached Abraham Walters, the CEO of Teqtometic, with an opportunity to be on the magazine’s list of featured vendors. Most excited to receive this award, Walters started to intensely research about Construction Business Review and opted to leverage the magazine’s expertise for content marketing. Commenting on his research, Walters says, “From my view, I can say that Construction Business Review, today, has culminated into a prominent platform in assisting small, medium and big sized organizations get focus on their solutions and services, which were otherwise unknown to businesses.”
Working with Teqtometic, Construction Business Review delivered an exemplary one-page engaging write-up highlighting the mission, vision, value proposition, differentiators, work culture, and the geographical presence of Teqtometic. Construction Business Review also gave unlimited reprint rights to the write-up, which turned out to be just what Teqtometic needed. The company started using the award logo in marketing collaterals that they would send across to a potential client through email. After a potential client responded, the company also started sending the write-up delivered by Construction Business Review to give their prospective clients a better perspective about their offerings. “The articles are exceptional and efficient. They also conduct an interview, which is helpful because we can put our view through the tête-à-tête clearly,” comments Walters.
In a matter of one month, word of Teqtometic’s unique and state-of-the-art solutions got out globally. “We received calls from different corners of the U.S., even from companies overseas; asking about our approach and whether we could help them,” remarks Walters. Not only did the word of their prowess in the construction space spread, but their lead response ratio also went to double digits. The company’s lead conversion also saw an increase by almost one and a half times the initial figures. “Noticing the award logo beside our name in the emails, organizations started to believe in our expertise and started collaborating with us,” says Walters. The belief and reliability that Construction Business Review’s content marketing expertise built for Teqtometic translated into the company’s success and increased the ROI. The opportunity provided by Construction Business Review opened new doors of success for Walter’s
